Knowing and understanding our own character, feelings, motives and desires can help in being more deliberate in our actions to become the person we want to be.
Continually working on self awareness can lead to benefits such as reducing internal conflict, being authentic and making well thought out decisions, having greater depth of experience and acting consciously instead of reacting to people and events.

Self-Awareness (n)
Conscious knowledge of one’s own character and feelings.

Source: Lexico Powered By Oxford

Learning to become more aware of the situations and our own ways of reacting to them is a good place to start. Looking objectively at the part we play, stepping back and reevaluating can help reveal new opportunities. From this place, we can develop our own brand and leadership for ourselves and others .